Milaf Cola

Milaf Cola is revolutionizing the beverage industry as the world’s first carbonated drink made up of dates. This innovative product is free from added sugars and rich in the natural benefits of dates, setting a new standard for healthier soft drinks. Milaf Cola is a testament to Saudi Arabia’s dedication to creating value-added date products while adhering to global nutritional and quality standards.


Highlights

  • First-of-its-Kind Innovation: A carbonated beverage made from dates.
  • Launch Milestone: Debuted at the Riyadh Date Festival in 2023.
  • Health Conscious: Zero added sugar and packed with natural nutrients like potassium and magnesium.
  • Eco-Friendly: Locally sourced ingredients with sustainable production practices.
  • Global Aspirations: Ready to expand to international markets.

Product Overview

AttributeDetails
Product NameMilaf Cola
Pack Sizes– 240ml x 24: 79 SAR (was 84 SAR)
– 240ml x 12: 39.5 SAR (was 42 SAR)
Main IngredientPremium dates sourced locally in Saudi Arabia.
Price RangeCompetitive and accessible globally.
AvailabilityAcross Saudi Arabia; international expansion underway.
Product Statics

The Story Behind Milaf Cola

Milaf Cola was officially launched during the Riyadh Date Festival, a celebration of Saudi Arabia’s agricultural excellence. The event highlighted the drink’s significance in promoting health-focused innovations and diversifying the Kingdom’s economy. Saudi Arabia’s Minister of Agriculture, Abdulrahman Al-Fadley, and Thurath Al-Madina CEO, Bander Al-Qahtani, underscored Milaf Cola’s role as a groundbreaking product in the beverage sector.


Why Choose Milaf Cola?

  1. A Healthier Alternative to Sugary Sodas
    • Nutritional Powerhouse: Dates are rich in potassium, magnesium, and dietary fiber.
    • Low Glycemic Index: Offers sustainable energy without blood sugar spikes.
  2. Eco-Friendly and Sustainable
    • Locally sourced ingredients and environmentally responsible production align with Saudi Arabia’s sustainability goals.
  3. Exceptional Taste and Quality
    • A unique blend of natural sweetness and fizzy refreshment, appealing to diverse palates.

What Makes Dates the Perfect Ingredient?

Nutritional BenefitDetails
High Energy ContentIdeal for a quick and natural energy boost.
Rich in MineralsIncludes potassium, magnesium, and iron.
Packed with AntioxidantsPromotes overall health and combats stress.
Ingredient

Dates have been a dietary staple in the Middle East for centuries, revered for their versatility and health benefits. Milaf Cola elevates this tradition, bringing it to modern, health-conscious consumers.


Riyadh Date Festival: A Memorable Launch

The Riyadh Date Festival served as the ideal platform for Milaf Cola’s debut. Visitors were impressed by its refreshing flavor and natural sweetness. The festival highlighted the drink’s market potential, generating buzz among health-conscious and traditional consumers alike.


Future Plans for Milaf Cola

Thurath Al-Madina, the innovative company behind Milaf Cola, is already planning an exciting lineup of date-based products:

  • Energy Drinks: Tailored for fitness enthusiasts.
  • Date Syrups: A healthier alternative for cooking and baking.
  • Functional Beverages: Designed to meet specific health needs.

Why Milaf Cola is a Game-Changer

As consumer preferences shift toward healthier beverage options, Milaf Cola is uniquely positioned to lead this transformation:

  • Flavor Innovation: Combines the richness of dates with a fizzy delight.
  • Healthier Choice: Free from added sugars and artificial sweeteners.
  • Sustainability Focus: Produced using eco-friendly methods.

Availability and Pricing

Pack SizePrice
240ml x 2479 SAR (was 84)
240ml x 1239.5 SAR (was 42)
Pricing

Milaf Cola is currently available across Saudi Arabia and is gearing up for global distribution, targeting health-conscious consumers worldwide.


Company Facts

CategoryDetails
Foundation Year2023
First LaunchOctober 2023 at the Riyadh Date Festival
DeveloperThurath Al-Madina, a subsidiary of Saudi Arabia’s PIF.
Initial SalesEarly success at the Riyadh Date Festival.
History & Facts

Milaf Cola: A Blend of Tradition and Modernity

Milaf Cola is more than a soft drink; it’s a symbol of innovation and cultural pride. By transforming the humble date into a globally appealing product, Saudi Arabia is showcasing its ability to blend tradition with modern innovation.

For more information, visit Thurath Al-Madina Official Website.

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